Zaha Hadid Architects and SYNX at “Meta Horizons: The Future Now”

26 May – 18 September 2022
DDP Design Museum, Seoul, Korea

The Future that Begins on May 26, 2022 at DDP

The Seoul Design Foundation is holding the exhibition “Meta Horizons: The Future Now”, the first special exhibition planned by the DDP Design Museum from May 26 to September 18, 2022.

Zaha Hadid Architects (ZHA), a pioneer in future architecture who also designed DDP alongside SYNX are involved in the exhibition. It is intended to showcase a journey of trailblazing designers to utopia. The message of the exhibition is, “The future we always imagined has already begun and the world we know will be completely changed.” At this venue, you can be immersed in the boundless imagination of how people in different fields, as well as architects, develop innovative technologies, driven by fearless passion and bold research, and of what marvelous changes the world will go through.

Mindspaces is a three-year lighthouse research project under the S+T+ARTS initiative in the Horizon 2020 research program. Zaha Hadid Architects is one of 13 consortium partners along with several invited artists collaborating to develop innovation combining design and technology research. The project focuses on developing innovation for the dynamic adaptation of architectural space and the designs of artists leveraging several technologies including multi-modal sensing (EEG, GSR), computer vision, AI, VR/AR, 3d scanning and reconstruction, textual analysis and generation, human behavioural simulation, and advanced generative design tools. Through VR based experiments with multi-modal sensing we collect data on each user’s dynamic behaviour, internal state, and explicit response to the various immersive designs presented to them to better understand relationships between the spatial design and their behaviour and emotional response.

Synthesizing sense and movement data to re-imagine our urban present, SYNX is a collaborative project developed by Eina Idea with Zaha Hadid Architects in the framework of the European Commission’s initiative MindSpaces. Originally created for the festival SónarCCCB in 2021, SYNX is a VR exhibition and essay encompassing art, architecture and interactive storytelling in a game-like experience. Co-created by a team of designers at Eina Idea in Barcelona, the immersive virtual experience includes generative design research developed by Zaha Hadid Architects as well as the current research of six contemporary artists as part of the MindSpaces residency program, an initiative of S+T+ARTS and the European Commission. These digital experiences include works by Haseeb Ahmed, Emmanuel Van der Auwera, Sarah Derat x The Radicant x ExperiensS, Emanuel Gollob, Joao Martino Moura, Michael Sedbon.

More info Meta-Horizons, The Future Now